On 24 July 2026, Madrid, Spain-based Vima World S.L. retained Washington DC-based Continental Strategy LLC for US$30,000.00 for matters relating to TRD: Trade (Domestic and Foreign); FOO: Food Industry- Safety, Labeling, etc.; and FOR: Foreign Relations.

Vima World S.L. is described in the lobbying registration as “food distribution and logistics company specializing in sourcing, import, and distribution”

LINK To Lobbying Registration

Vima World S.L. exports agricultural commodities and food products from the United States to the Republic of Cuba through subsidiaries New York, New York-based Vima USA Ltd and Miami, Florida-based Vima USA Ltd.

The Trade Sanctions Reform and Export Enhancement Act (TSREEA) of 2000 re-authorized the direct commercial (on a cash basis) export of food products (including branded food products) and agricultural commodities from the United States to the Republic of Cuba, irrespective of purpose.

“We aim to deliver outcomes- not just analysis or introductions- by combining deep sector insight with high-level access and a results-oriented mindset.” Carlos Trujillo

Carlos Trujillo, President and Founder of Continental Strategy LLC. Former U.S. Ambassador to the OAS, four-time Presidential appointee during the Trump administration, and eight-year Florida State Legislator. Ambassador Trujillo also served as Special Representative to the 72nd UN General Assembly and was nominated as Assistant Secretary of State for the Western Hemisphere.

Alberto Martinez serves as a Managing Partner at Continental Strategy LLC, advising clients on government relations, public policy, and strategic communications. Martinez's extensive political experience includes more than a decade as a trusted advisor to United States Senator Marco Rubio. As Rubio's Senate Chief of Staff, Martinez directed all aspects of the Senator's legislative agenda, public policy initiatives, and communications strategy and was responsible for shaping policy strategies on critical national and Florida issues. A veteran of three Presidential campaigns, and several statewide campaigns, Martinez served as a senior strategist on Rubio's historic 2010 Senate race.

John Barsa is a Partner at Continental Strategy LLC and a leader in national security, international relations, and crisis response, having held top presidential posts at DHS and USAID. A seasoned strategist, he drives and influences operations, policy development, and outcomes for clients at the highest levels of government. Barsa most recently served as the Acting Administrator of the United States Agency for International Development (USAID), the largest development agency in the world with over 10,000 employees and a budget exceeding $24 billion. He assumed this role in April 2020 at the appointment of President Trump and served as a permanent member of the Deputies Committee of the National Security Council. Prior to this appointment, Barsa was nominated and unanimously confirmed by the U.S. Senate as the USAID Assistant Administrator for Latin America and the Caribbean, where he spearheaded policies and initiatives to promote democracy in Cuba, Venezuela, and Nicaragua, while advancing economic development across the Western Hemisphere.

Katie Wiles is a Partner at Continental Strategy LLC. Her mother is Susie Wiles, Assistant to the President and Chief of Staff at The White House (2025- )