Levallois-Perret, France-based Guerlain (2015 revenues exceeded US$450 million), a subsidiary of Paris, France-based LVMH (2015 revenues exceeded US$40 billion), has re-established a presence in the city of Havana, Republic of Cuba. LVMH brands also include Louis Vuitton, Sephora, Christian Dior SE, and Hennessy among others.
Havana, Dec 16 (Prensa Latina) "French perfume house, Guerlain, has reopened today in Havana in the same street where it first opened in 1917, after a deal between Cuban tourism company Habaguanex and Saint Remy Trading S.A., from France.
Located at 157 Paseo del Prado or Marti St., between Refugio St. and Colon St., this house is now ready to please the most demanding customer, especially Europeans who are visiting the Cuban capital.
Saint Remy's brand manager, Susel Ferran, said during the reopening ceremony that the facility will soon turn 100 years since Guerlain was opened in Cuba as a sign of the glamorous French and European market.
The perfume house is now located in the same place, thanks to the efforts by Havana historian, Eusebio Leal, unequaled animator of many of the emblematic projects in Old Havana.
At the beginning, Guerlain aimed at expanding to other horizons and for that purpose, it chose Latin America and a small market as Cuba.
Pierre-François Pascal Guerlain founded in 1828 the first perfumes business that bears his name in a small place close to the center of Paris.
There are currently only seven boutiques in Paris, as well as other exclusive boutiques in Frankfurt, Milan, Hong Kong, Singapore and now one in Havana. Its fragrances are sold in Europe, the United States, Asia and Oceania, Africa and the Middle East."